The Explore Shoppers Guide was founded by Mitch Roberts, a veteran in the magazine industry. After 25 years of publication, Mitch discovered a better way to advertise and promote local businesses. The Explore Shoppers Guide combines printed material and QR codes with a dynamic platform displaying up-to-the-minute digital ads. Businesses connect with consumers through their ads, which can be directly linked to their website, phone number, and email address. This form of direct marketing helps reduce advertising costs for businesses, while providing shoppers with a direct way to support, discover and explore local businesses.